strategy
To do or not to do
We've got the strats
We help you to build strong marketing plans, based on research and inspired by creativity. Through joint workshops and strategic sessions, we build clear strategic principles and creative concepts that translate in a full year touchpoint plan to maximise the impact of your brand, and of your budget.
A great marketing strategy is like a well-seasoned dish, it requires the perfect blend of ingredients to achieve the desired flavour.
Please-model
Based on facts and figures, we can help you set clear marketing objectives that connect target group(s), behaviour and business results. Our guiding principle for a subsequent strategy is our PLEASE-model, covering all aspects of key components of a strategic marketing plan: Product (renovation/innovation), building brand Love and brand Education, Awareness, Sales (distribution/promotion) and Execution.
Product
We identify opportunities for innovation or renovation to ensure your product meets evolving consumer needs.
Love
We build emotional connections that turn consumers into loyal brand advocates.
Educate
We clarify your brand’s role and benefits to drive deeper understanding and relevance.
Awareness
We boost visibility through targeted communication that puts your brand top of mind.
Sales
We drive conversion through smart channel selection, promotion, and distribution tactics.
Execution
We follow through till the final assets are launched, as the strategic marketing plan comes to an end.
This framework connects clear business objectives with all necessary aspects of a marketing strategy to combine mental and physical availability of your brand amongst its target consumers. This gives us all the tools to go from business objectives to marketing strategy and touchpoint plan.
So whether you’re looking for a campaign channel plan, a full year marketing plan or a 3 year roadmap, we’ ll always choose the right ingredients and serve you a perfect strategy.
Knorr Snacking
We’ve partnered with Unilever to develop an entire new category for Knorr, instant meals. From business case to target consumers, innovation roadmap and multiple year marketing plan, we’ve helped along the road in the first 4 years to grow Knorr Snackpots to a multi million business with > 25% market share.
Through a 360° approach, we brought the new concept to life with a playful and accessible brand experience, tailored to young professionals and students. From dynamic visual identity to snackable social content, influencer partnerships, TV ads, sampling and in-store activation.
We focused on making taste, speed, and ease the core of the experience. The result? High engagement, fast-growing awareness, and strong repeat purchase. In just one year, penetration doubled and repeat purchases rose by 20%, cementing Knorr Snackpots as a category staple in retailers’ shelves.
Pladis
Since 2019, we’re a trusted partner for the Pladis Belgium team (with brands like Sultana, BN, McVitie’s, Flipz and Godiva), working closely together on the entire marketing strategy, innovation roadmap, touchpoint plan and communication execution.
From annual planning to campaign architecture, we help define how each brand connects with its audience across both long-term positioning and short-term activation. By blending commercial objectives with a sharp creative lens, we develop consistent storytelling across digital, in-store, packaging and above-the-line media, tailored to the unique personality of each brand.
Launching new innovations, supporting core ranges, or reacting to market opportunities, our role spans from insight to execution. We translate strategic goals into concrete campaign assets; like shopper activations for Sultana, seasonal campaigns for BN or TV & social for McVitie’s.
Our agile collaboration with both local and international teams ensures brand consistency, while making space for local relevance. Over the years, this partnership has helped grow brand preference and keep the Pladis portfolio top of mind in a crowded FMCG landscape.
Bent Shoe Retailer
We’ve partnered with BENT since 2023, redefining their brand identity and positioning and developing clear marketing objectives, touchpoint plans and strategic advice.
The first step was a full rebranding, translating a new visual identity across all owned media, from their website and newsletters to Instagram and Facebook. We built the foundation for a recognisable and ownable brand world, and equipped the internal team with brand guidelines and content toolboxes to ensure long-term consistency and autonomy.
Building on the foundation, we rolled out the first phase of an always-on campaign, expanding into paid media with a clear focus on increasing brand awareness. Using a geo-targeted approach, we launched over 40 creative asset variations across digital outdoor, static posters, YouTube, and paid social, all tailored to the areas surrounding BENT’s 19 retail locations. The media rollout was phased and layered, ensuring both reach and repetition, as we're laying the groundwork for a renewed presence in a highly competitive retail sector.
