To build even more taste appeal and drive usage in specific key dishes, Solo launched in 2023 a delicious new product in Belgium: Solo Gourmet!  

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To make this a really mouthwatering campaign, we partnered with Studio Wauters to ensure you can't wait any longer to make another oven full of Madeleine cakes or show your skills with a golden sparkling Hollandaise sauce. The launch campaign was supported with a TV tagon, social videos and POS materials to bring the appetite close to the shopfloor.