martini
160th anniversary campaign
Client: Martini
Country: Belgium, The Netherlands, Portugal
Services: Advertising, Social media, Design studio
Sector: Drink and beverage
Timing: 2023
Question
Martini aimed to celebrate 160 years of Italian taste with a local campaign, honoring their legacy in both style and quality, with a focus on the refreshing ready-to-serve Martini Bellini and Martini Limoni in Belgium and the Netherlands.
Approach
We paired stunning shots of Martini drinks with vibrant people and the iconic Italian landscape, creating a visually captivating campaign that celebrates the refreshing beauty of Martini Bellini and Limoni as the perfect summer aperitivo.
Results
We developed and produced the full concept and creative assets for the Benelux campaign, including TVC, digital, social, and (D)OOH creatives. This also involved design and ad partnerships with premium beach festivals like WECANDANCE.
