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martini

160th anniversary campaign

Client: Martini

Country: Belgium, The Netherlands, Portugal

Services: Advertising, Social media, Design studio

Sector: Drink and beverage

Timing: 2023

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Question

Martini aimed to celebrate 160 years of Italian taste with a local campaign, honoring their legacy in both style and quality, with a focus on the refreshing ready-to-serve Martini Bellini and Martini Limoni in Belgium and the Netherlands.

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Approach

We paired stunning shots of Martini drinks with vibrant people and the iconic Italian landscape, creating a visually captivating campaign that celebrates the refreshing beauty of Martini Bellini and Limoni as the perfect summer aperitivo.

Results

We developed and produced the full concept and creative assets for the Benelux campaign, including TVC, digital, social, and (D)OOH creatives. This also involved design and ad partnerships with premium beach festivals like WECANDANCE.

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