flipz
This Flipz everything
Client: Flipz / Pladis
Country: Belgium
Services: Strategy, Brand experiences, Advertising, Social media, Design studio
Sector: Food
Timing: Since 2024
Question
Flipz wanted to grow brand awareness and affinity among Belgian consumers, particularly students and Gen Z, by introducing the product in a playful way on their feeds and phones, whilst also giving the audience plenty of opportunities to taste it.
Approach
We started by creating a strong key visual supported by a range of creative assets, including YouTube ads and point-of-sale materials, to expand public awareness. Additionally, we rolled out a large-scale indirect sampling strategy combined with authentic creator content to reach our target group on- and offline.
Results
Through a calculated mix of indirect sampling, the targeted YouTube campaign, in-store activations and #thisflipzeveryting creator partnerships, we successfully placed Flipz in the feeds and minds of Belgian youth. CIJFERS?
Beyond
And in 2026 we scaled the creator partnerships even further.
Our handpicked Belgian content creators got to work with “ThisFlipzEverything” generating high-energy, feel-good content packed with even more positive vibes. Top-performing video's even earned an 11.9% engagement rate, doubling the industry average.