flipz
This Flipz everything
Client: Flipz
Country: Belgium
Services: Strategy, Brand experiences, Advertising, Social media, Design studio
Sector: Food
Timing: 2024
Question
Flipz aimed to increase brand awareness among Belgian consumers, particularly students and young adults, by introducing the product and providing the audience an opportunity to taste it.
Approach
We started by creating a visually appealing key visual and additional creative assets, including YouTube ads and point-of-sale materials, to expand public awareness. To complement this, we introduced indirect sampling into our strategy as a cost-effective way to reach a large audience and looked to strategically deploy these creations targeted to various relevant interest areas such as student life, travel, gaming, science/trends, comics/animation, and (e-)sports.
Results
In 2024, we distributed 120,000 samples across Belgium via indirect sampling, supported by a targeted YouTube campaign and point-of-sale activations. As a result, we successfully increased Flipz's brand awareness among the target audience. Building on this momentum, we are continuing to engage through additional digital touchpoints and creative influencer collaborations that highlight Flipz’s playful brand identity.
