deliveroo
Special
delivery
Client: Deliveroo
Country: Belgium
Services: Advertising, Social media, Design studio
Sector: Food delivery
Timing: Since 2023
Question
Top-of-mind awareness is crucial, just ask Deliveroo and it’s ever competitive market. For their above-the-line campaign, and making their debut on Belgian TV, Deliveroo looked to connect with local consumers with adaptations across other digital and outdoor channels.
Approach
The national spring campaign built on Deliveroo’s strong position in the competitive meal delivery sector, as we aimed to build consideration with a wider audience by focussing on their broad assortment and fast delivery as key selling points.
Results
Our partnership delivered a comprehensive campaign, featuring a TV commercial tailored for the local market and supported by a wide range of out-of-home and digital assets. The TVC reached millions of Belgian households, while digital and social assets played a crucial role in driving conversions.
Beyond
Following the success of the national campaign, Deliveroo continued to strengthen its local brand presence with the launch of Deliveroo Plus in Belgium. A playful campaign introduced the new subscription model with a brand-new 15” YouTube ad and a mix of tactical assets that came together in a matter of weeks.
