When the iconic Belgian fruit juice brand was in need of a new platform to drive consumption, we worked with them on a full strategy to drive mocktail consumption in 'out-of-home' (horeca). We ended up developing a separate ‘Looza mocktail’ platform from menus and sales stories to visual ID and pop up bars.
Following the first step of rejuvenation, we worked on a new visual ID for the entire brand. The aim was to refresh and streamline the look & feel across all touchpoints around the iconic bottle shape and a recognizable ‘orange’ colour, landing it in the market with a national activation campaign.
New brand development platform, brand visual ID, activation campaign, full out-of-home (horeca) assets designs, new key visual, recipe developments