Knorr Snackpots

Strategy

In 2016, we consulted on launching a totally new category for Knorr: (pasta) snackpots. Building at first the full business case with a 3-year launch plan and future range architecture recommendation, we worked on the integrated marketing campaign as of the launch in 2017. 

Ever since, we’re proud to be the strategic and creative partner on Knorr Snacking, delivering the marketing campaigns with key visual development, TV assets, social media, influencers and activations.

Deliverables

TV ads, key visual development, social strategy & assets, activation, influencers.