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Bulk shop billboard
When the Knorr team was looking for impactful creative ideas to make consumers try more diverse and sustainable ingredients in their home cooking, we came up with the Knorr Bulk Shop Billboard concept.
We set up a temporary bulk shop (for free 🙂) in Belgium's largest train station, where people could take home their own portions of millet and lentils.
300 000 people passed by and many thousands of them went home with new recipe inspiration.
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