Knorr Billboard

When  the Knorr team was looking for impactful creative ideas to make  consumers try more diverse and sustainable ingredients in their home  cooking, we came up with the Knorr Bulk Shop Billboard concept.

We  set up a temporary bulk shop (for free 🙂) in Belgium's largest train  station, where people could take home their own portions of millet and  lentils.

300 000 people passed by and many thousands of them went home with new recipe inspiration.