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Knorr Asparagus Campaign

In-store activation

Vegetables are an essential part of a healthy diet but are most of the time consumed in small amounts. Knorr is on a mission to make sure Belgians increase the number of vegetables they eat, and we’re happy to help bringing that story alive!

That’s why in May 2021, we helped to inspire all Belgians to make delicious asparagus recipes with Knorr in a seasonal campaign. From designing Point-Of-Sale materials to recipes in print & magazines, we worked on a consistent visual ID across all assets to maximize the impact of this campaign.

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