bent
360° campaign and marketing partner
Client: BENT Merkschoenen
Country: Belgium
Services: Strategy, Branding, Advertising, Design studio
Sector: Fashion
Timing: Since 2023
Question
BENT, a family-owned company with a strong passion for affordable quality footwear, wanted to give their brand a fresh, modern look and feel whilst building more awareness and deep connections with their target audience.
In the second phase of our collaboration, the focus was on amplifying their visibility around stores through a local and geo-targeted media plan for their fall campaign, maintaining a consistent brand identity across both physical and digital touchpoints.
Rebranding
We undertook a complete rebranding and visual identity overhaul, paying attention to every detail. This included defining a new photography style, color palette, and developing a modern font. All aimed at creating a cohesive and fresh brand identity.
360° campaign
A strategic 360° campaign was also crafted, translating the brand’s story into compelling digital content, outdoor advertising, and a print campaign. This holistic approach ensured that the updated brand presence was felt across all platforms, creating a consistent and engaging experience for the audience.
Results
The brand transformation was remarkable, elevating BENT to a new level. The new visual identity came to life across all campaign touchpoints, with a well-coordinated presence in digital channels, outdoor ads, and print. A striking brochure distributed to 600,000 households and targeted in-store campaigns solidified the brand’s impact. The fall collection launch was very successful, and the new identity resonated strongly with the target audience. We continue to advise BENT on maintaining this strong brand narrative in future campaigns.
